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Starting Amount
$
After
years
Dividend yield
%
Dividends reinvested
$
Acxiom Corporation
Type
Public
Traded as NASDAQ: ACXM
S&P 400 Component
Founded Conway, Arkansas (1969)
Headquarters Conway, Arkansas, United States
Key people
Scott Howe, CEO
Products PersonicX
AbiliTec
InfoBase
Customer Information Infrastructure (CII)
Audience Operating System (AOS)
Revenue Increase$1.15 billion USD (2012)
Number of employees
4,320 (2015-03-31)
Website www.acxiom.com

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom provides marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and passes customer and business information for clients, helping them to target advertising campaigns, and score leads.

Founded as Demographics in 1969 by Charles D. Ward in Conway, Arkansas, Acxiom is headquartered in Little Rock, Arkansas, United States.

The company has additional U.S. offices in Chicago, Illinois; New York, New York; Foster City, California; and Nashville, Tennessee. International offices are located in the United Kingdom, France, Germany, Netherlands, Poland, Australia, China, and Brazil. Services are available to companies in other countries.

In November 1997, Acxiom completed the acquisition of Buckley Dement, L.P.

In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.

According to Wired in 2003, Acxiom has a history of making it difficult for consumers to remove themselves from Acxiom's marketing lists.

In early 2004, Acxiom acquired part of Claritas, a European data provider.

In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business. In 2005 Acxiom was a nominee for the Big Brother Awards for Worst Corporate Invader for a tradition of data brokering.

In early 2006, EMC Corporation acquired Acxiom’s information grid software in a $30 million deal. However, EMC canceled the software purchase after 2 years of development because the software was not up to commercial software standards, essentially 'giving back' the grid technology software to Acxiom

On May 16, 2007, Acxiom agreed to be bought by leading investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. On October 1, 2007, however, a press release announced that the takeover agreement was to be terminated and Charles Morgan would retire as Acxiom’s company leader upon the selection of a successor.

On January 17, 2008, Acxiom named John Meyer (from Alcatel-Lucent) as new CEO and president, effective February 4, 2008.

On July 11, 2008, Acxiom acquired ChoicePoint's database marketing solutions division, adding seven clients from industries including banking, insurance, and media.

On October 9, 2008, Acxiom announced it had entered into a contract with XSellNet[2] to deliver and manage the distribution of real-time customer data and analytics to the retail auto dealer industry throughout the United States. The collaboration is co-branded as X12 powered by Acxiom.

In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company.

On March 30, 2011, Acxiom named Jerry Gramaglia as interim CEO.On July 27, 2011, Acxiom named marketing and advertising veteran, Scott E. Howe, as the company’s chief executive officer and president.

On January 11, 2012, Acxiom named Warren C. Jenson as the company’s chief financial officer and executive vice president. In February 2012, Acxiom announced the closing of the sale of its background screening business, Acxiom Information Security Services (AISS).On April 19, 2012, Acxiom announced Dr. Phil Mui as the company's new chief product and engineering officer. Prior to joining Acxiom, Mui was the group product manager for Google Analytics.

On May 14, 2014 Acxiom announced that it had acquired LiveRamp, a company spun out of Rapleaf and co-founded by Auren Hoffman for $310 Million. According to CNBC, in 2013 Acxiom was among nine companies that the Federal Trade Commission was investigating to see how they collect and use consumer data.

On July 31, 2015, Acxiom IT Outsourcing, LP (Acxiom ITO) announced its sale to Charlesbank Capital Partners and M/C Partners.

On January 12, 2016, Acxiom IT was rebranded to Ensono with corporate headquarters located in Downers Grove, IL.

On March 10, 2017, Acxiom announced that it was moving its headquarters back to Conway, Arkansas after selling is corporate office building in Little Rock, Arkansas. The building was acquired by Simmons Bank.

Acxiom client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries, and the government sector.

It has been described as "one of the biggest companies you've never heard of." In addition to collecting information about people, the company helps marketers anticipate the needs of consumers, according to the documentary "The Persuaders." As the world's largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product PersonicX. In his 2015 book, Data and Goliath, American privacy expert Bruce Schneier wrote that Acxiom sells companies lists of consumers that include "potential inheritor," "adult with senior parent," as well as addresses of households with a "diabetic focus" or "senior needs."

Forrester Research named Acxiom one of the largest database marketing services and technology providers in the world and stated that the company “demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions” in their January 2011 report “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011."

Acxiom is a $1.15 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales.

In 2003, the Electronic Privacy Information Center filed a complaint before the Federal Trade Commission against Acxiom and JetBlue Airways, alleging the companies provided consumer information to Torch Concepts, a company hired by the United States Army "to determine how information from public and private records might be analyzed to help defend military bases from attack by terrorists and other adversaries."

According to the complaint, Acxiom's activities constituted unfair and deceptive trade practices, as "Acxiom has publicly represented its belief that individuals should have notice about how information about them is used and have choices about that dissemination, and has stated that it does not permit clients to make non-public information available to individuals," yet Acxiom proceeded to sell information to Torch Concepts without obtaining consent, an ability to opt out, or furnishing notice to the affected consumers.

The FTC took no action against Acxiom, which had responded that it had followed its privacy principles and was not deceptive in its business practices. "Torch Concepts was acting under contract to the Department of Defense in their efforts to research ways to improve military base security," a company spokesman said. "Our policy clearly states that we 'provide information products which include financial information, Social Security number and other related information where permitted by law,' and that this information is 'provided to government agencies for the purposes of verifying information, employment screening and assisting law enforcement.'"

In 2003, more than 1.6 billion customer records were stolen during the transmission of information to and from Acxiom's clients; the information included names, addresses, and e-mail addresses. Prosecutors described the 2006 case against the hacker accused of stealing the data as the "largest ever invasion and theft of personal data" ever tried. The stolen data only came to light during an investigation of a separate data theft incident.

Based on their investigation, prosecutors said there was no risk of identity theft or harm to individuals based on the breaches. They also praised Acxiom for being aggressive in pursuing the hackers and cooperating with authorities. "The positive outcome of this investigation is testament to the strong partnerships we have established with our counterparts at the headquarters and field offices of various organizations, from the FBI and Department of Justice to the Internal Revenue Service and U.S. Attorneys' Office in Little Rock," said K. C. Crowley, Special Agent in Charge of Secret Service's Little Rock Field Office. "Furthermore, I commend Acxiom Corporation for their cooperation and responsible approach to the situation. Acxiom's quick response in contacting federal investigators after determining there had been a network intrusion should serve as a model for others in similar circumstances." The two primary hackers were sentenced to lengthy (8 years) prison terms.

The company is the subject of the Vienna Teng song "The Hymn of Acxiom" from her 2013 album Aims.

Acxiom provides a way to opt-out here https://isapps.acxiom.com/optout/optout.aspx

Investment goal date:
Dividends reinvested
Acxiom Corporation ACXM report Q2 2017
Period
Date
Adjusted Actuals EPS
GAAP EPS
Q4 2017
2018-05-18
--
--
Q3 2017
2018-02-05
--
--
Q3 2017
2018-01-29
--
--
Q2 2017
2017-11-01
0.0000
0.0000
Q1 2017
2017-08-03
0.1400
-0.0200
Q4 2016
2017-05-16
0.1500
-0.1000
Q3 2016
2017-01-31
0.2400
0.0100
Q2 2016
2016-11-07
0.1800
0.0900
Q1 2016
2016-08-04
0.1500
0.0500
Q4 2015
2016-05-17
0.1800
-0.0200
Q3 2015
2016-02-04
0.1800
-0.0100
Q2 2015
2015-11-04
0.1400
-0.0200
There is presents forecasts or rating agencies and recommendation for investors about this ticker
Funds
Fund Name
Ticker shares
BAMCO INC /NY/
2122429
Bank of New York Mellon Corp
1986578
BlackRock Fund Advisors
4636840
BlackRock Inc.
8062375
BlackRock Institutional Trust Company, N.A.
2340146
DARUMA CAPITAL MANAGEMENT LLC
2242597
DIMENSIONAL FUND ADVISORS LP
2876962
Evercore Trust Company, N.A.
2393204
LORD, ABBETT & CO. LLC
3008843
NORTHERN TRUST CORP
1910431
RGM Capital, LLC
3198188
STATE STREET CORP
2440925
Vanguard Group, Inc
6283499
WADDELL & REED FINANCIAL INC
5937879
WELLS FARGO & CO/MN
3540117
Major Shareholders
Name Relationship
Total Shares
Holding stocks
JONES JERRY C
0.2200% (166659)
ACXM / AGYS /
DILLARD WILLIAM T II
0.1800% (141197)
ACXM / DDS /
HASSELMO ANN DIE
0.0900% (65957)
ACXM /
HENDERSON WILLIAM J
0.0800% (62305)
ACXM / SCOR /
CHILDERS CINDY K
0.0900% (70429)
ACXM /
KOKICH CLARK M
0.1100% (82814)
ACXM / FUEL / MCHX /
JENSON WARREN
0.5000% (387415)
ACXM / DGI /
TWOMEY KEVIN M
0.0500% (35858)
ACXM / DRL / MDAS / PRE /
FOX RICHARD P
0.0400% (34084)
ACXM / FLOW / PCO / PNW /
Gramaglia Jerry
0.1200% (95484)
ACXM / CWTR / WAGE /
Howe Scott E
1.0800% (830907)
ACXM / NILE /
Suther Timothy J
0.1000% (80159)
ACXM /
STIRRATT NADA
0.1400% (111205)
ACXM /
MUI PHILIP LIK
0.1700% (128477)
ACXM /
CADOGAN TIMOTHY R.
0.0400% (32240)
ACXM /
BATTELLE JOHN L.
0.0400% (31343)
ACXM /
COMPTON JENNIFER BRYNN
0.0500% (37404)
ACXM / SFNC /
ERWIN RICHARD E.
0.1800% (139323)
ACXM /
May S. Travis
0.3000% (228576)
ACXM /
Allen Jeremy K
0.0700% (50590)
ACXM /
Monroe Terilyn J.
0.0800% (62146)
ACXM /
SELF DENNIS D.
0.1100% (88636)
ACXM /
SELF DENNIS D.
0.1200% (89053)
ACXM /
TOMLIN DEBORA B
0.0100% (7044)
ACXM /
Gupta Anneka R.
0.1900% (147140)
ACXM /
% ()