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After
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Annie's, Inc.
Type
Subsidiary
Industry Organic products
Founded 1989
Founder

Annie Withey

Andrew Martin
Headquarters Berkeley, California, Montreal, Canada, other facilities in the Philippines, New Zealand, and the United Kingdom.
Key people
Annie Withey
Products Macaroni and cheese, salad dressing, crackers, fruit snacks, snack mix, frozen pizza, pretzels, graham crackers, barbecue sauce, mustard, ketchup
Owner General Mills
Slogan Totally Natural
Website www.annies.com

Annie Withey

Annie's Homegrown is a Berkeley, California-based maker of natural and organic pastas, meals and snacks. The company was founded in Hampton, Connecticut by Annie Withey and Andrew Martin, who previously founded Smartfood popcorn along with Ken Martin. It is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States. Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval". The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces. In January 2012, Annie's introduced a line of certified organic rising crust frozen pizzas.

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Annie's, Inc. BNNY report
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