Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th. In 2014, Marketo did not make it into the ranking and has not since.
Headquartered in San Mateo, CA, with offices in Portland, OR, Dublin, Tel-Aviv and Sydney, Australia, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.
In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.
From 2010 to 2012, Marketo’s revenue grew from $14.0 million to $58.4 million. The company’s customer base has grown from over 200 at the end of 2009 to over 2,000 at the end of 2012.
In November 2011, Marketo announced $50 million in additional funding led by Battery Ventures, raising a total of $107 million in venture capital to date.
Marketo filed for initial public offering in April 2013, and went public on May 17, 2013.
In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, which also meant they went from a publicly traded company back to a private company.
Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.