Neonode started out as a company producing mobile phones, founded in Sweden by Magnus Goertz and Thomas Eriksson. Currently Neonode Inc (NASDAQ: NEON), the parent company, focuses solely on the development, licensing and selling of the company's patented optical touch technology. The technology uses a web of light beams and was named zForce (zero force). It is used for mobile phones, tablets, e-readers and other devices featuring touch screens. The company operates in Sweden and Stockholm, with offices and retail representatives in Europe, Asia and the US.