The Principal Financial Group is a global financial investment management leader headquartered in Des Moines, Iowa.
The Principal Financial Group (Principal) offers businesses individuals and institutional clients a wide range of financial products and services including retirement, asset management and insurance, through its diverse family of financial services companies. Principal has offices in 18 countries throughout Asia, Australia, Europe, Latin America and North America. As of March 31, 2014, The Principal Financial Group had $496 billion in total assets under management and serves some 19.2 million customers worldwide.
In 2014, Principal was ranked 298th on Fortune magazine's list of the 500 largest U.S. corporations (May 2014). In 2013, Principal earned the top spot in its category for the second year in a row of Pensions & Investments' annual survey of "Best Places to Work" in Money Management. In 2013, Principal ranked 528th on the Forbes Global 2000 list, which recognizes the world's biggest and most powerful companies, as measured by a composite ranking for sales profits, assets and market value (as of April 2013).
Four segments comprise the company: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions.
The company employs roughly 9,000 people in Des Moines, Iowa, and owns and operates several buildings in the downtown area. The tallest, known as 801 Grand, is 45 stories tall (192m/630 ft), and houses many other companies in addition to The Principal.
As of March 2014, Principal employed 14,600 employees worldwide, with its Global Delivery center, Principal Global Services, in Pune, Maharashtra, India.
Principal also has a lobbyist registered in the Iowa Legislature since 2016 December. He is designated to lobby the Executive Branch of the Government of Iowa.
Eddie was the lead and central character in the marketing campaign of the Principal Financial Group from 2005 to 2015. Eddie’s television and print ads often depicted him facing challenges and using the Principal Edge logo to solve his financial, business, and everyday life problems. Eddie retired in late 2015 in preparation for the company's new logo that debuted in 2016.
The Principal owns the naming rights to Principal Riverwalk, Principal Park and The Principal Charity Classic in Des Moines.