Remember when fans used to just know player stats? Now, Gen Z loves to analyze an athlete’s TikTok more than their sports stats. Today, digital collectibles are more popular than signed jerseys, and stadiums are competing with Instagram for fans’ … Read the rest
Tag: Sponsorship strategies
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How Global Events Shape Sports Sponsorship: Strategies for Uncertain Times
Remember when shaking hands with athletes was key in sponsorship? Now we measure success in Zoom pixels and TikTok views. The world of brand partnerships changed forever when stadiums emptied in 2020. Marketers had to adapt quickly, like Tom Brady … Read the rest